Routines are comforting. We've got milestones through the week as we head into the weekend. Monday is the first day, back to work. Wednesday is Hump Day. The only thing Tuesday had going for it was new music. But now Tuesday doesn't even have that.
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Britney Spears' new album, Glory , came out this week. If you're a fan, you bought it online; if you're a superfan, you tracked down the vinyl edition. But either way, you didn't do it on Tuesday, like you did just about every other year of your music-listening life. Ostensibly, the move to Friday was to help unite the global music industry and cut down on piracy, boosting sales for everyone. In that intervening year, however, we've seen more than one move that would seem to cut down on sales potential, whether streaming platforms handing out exclusivity deals or artists holding their albums back from streaming altogether. A year later, has it helped? Up until last year, international releases were scattered throughout the week: an album would be released in the United Kingdom on Monday, Japan on Wednesday, and Germany and Australia on Friday. The Tuesday release in the US, which shifted from Monday in , was largely the result of logistics: crates of records, cassettes and CDs could ship over the weekend, arrive on Monday, and be on the shelf the next morning, rather than trickling into stores over the course of a Monday.
Global Release Day alternatively known as New Music Fridays is a new set international day for releasing of music singles and albums. The new global release day went into effect on 10 July in more than 45 major recorded music markets worldwide with new music being released on a Friday as part of 'New Music Fridays'. Music releases are now uniformly available around the world on Fridays at local time in all 45 signatory countries. Of these, 11 countries had their release music on Fridays, while the remaining markets had to switch their day of release when the new albums and singles would become available. This move effectively ends the earlier phenomenon where new music was unavailable in one country when it was legally available elsewhere. However, in some markets, in particular, Asia, music intended for local markets will continue to be released on other days. For example, domestic artists in Japan will continue to release new music on Wednesdays, two days earlier than music from international markets. The move has changed earlier traditional days where charts were being published as the official country charts try to adapt to the new "global day" for releases such that they capture a full week's sales and streaming from Friday mornings to Thursday nights.